Sneaker Giants Call A Truce…For Now

Robert Mackey from NY Times writes: …”We are not, unfortunately, talking about this handshake, or the Arab-Israeli conflict, but about the mysterious falling out between two German brothers, Adi and Rudolf Dassler, who dissolved their successful family sneaker business 61 years ago, set up rival sneaker companies, Adidas and Puma, on opposite sides of a river in the small Bavarian town of Herzogenaurach, and refused to speak to one another for the rest of their lives.”

http://thelede.blogs.nytimes.com/2009/09/22/truce-in-six-decade-sneaker-war

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